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A Visitor’s Guide to Making the Most of MEDICA

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Why is MEDICA a must-attend for every healthcare professional? Simply put, it’s where the future of healthcare is shaped.

MEDICA sets new benchmarks in the medical industry, showcasing groundbreaking technologies and facilitating global partnerships.

In this guide we will walk you through maximizing your experience at MEDICA, highlighting key exhibits and essential networking strategies.

Dive in to navigate MEDICA like a pro.

1. Planning Your Visit

Preparing for a visit to MEDICA, the world’s leading trade fair for the medical sector, requires strategic planning and attention to detail to maximize the opportunity. Here are crucial details to consider:

Registration

Pre-Registration: Go to MEDICA’s ticket shop and register early before the event starts. Ensure that all information provided is accurate and true. Remember not to miss out on this opportunity and secure your spot.

Sign Up for Notifications: Since tickets are not yet available, monitoring the site will ensure you don’t miss the opening of registration. Opt into email notifications or alerts from the MEDICA website to receive updates on ticket availability.

Schedule

Date: Mark your calendar for 11-14 November 2024 as the MEDICA expo is set to happen.

Location: Its venue is in Dusseldorf, Germany.

Time: Opens at 10:00AM And ends at 6:00PM.

Travel

Local Transportation: Familiarize yourself with Düsseldorf’s public transportation options. Understanding routes saves time and eases travel within the city. You can checkout the MEDICA website for more information and better options.

Train Travel: Consider the Deutsche Bahn Event Ticket for convenient travel from any location within Germany. This option includes a fixed price of € 51.90 and simplifies your journey to the exhibition center.

Car and Parking: If driving, use the given address for navigation. You can scan the QR code provided on the MEDICA website for easy navigation. Know also the parking details, including free shuttle services to simplify access to the venue.

Taxi: Offers special flat rate of €20 for trips from airport and all entrances of the exhibition centre, day or night. Additional charges include a basic fee of €4.50, a per kilometer rate of €2.20, and an hourly rate of €35, with a €7 surcharge for large capacity vehicles with more than four passengers.

Accommodation

Booking Through BCD Travel / Meetings & Events: Utilize their services for a wide selection of hotels. Their expertise ensures you find accommodation that fits your needs and budget.

Exploring KD Hotel Ships: For a unique stay, consider booking a cabin or ship through KD Hotel Ships. This option promises comfort, convenience, and an unforgettable experience.

2. What to Bring to MEDICA

Ensuring you’re well-prepared for MEDICA involves packing essential items that will enhance your experience and facilitate smooth navigation throughout the event. Here are the key things to bring along:

MEDICA App: Before the event, download the MEDICA App on your smartphone. Use the app to explore the trade fair selection, search for exhibitors and products, and access the event database. As a matter of fact, it’s a valuable tool for efficient planning and staying updated on the go.

MyOrganizer Account: Setup your MyOrganizer account on to organize your fair trade plans by bookmarking exhibitors and products of interest. Use this also to receive personalized product recommendations.

Business Cards: Bring a substantial quantity of business cards. MEDICA provides numerous networking opportunities, and having your business cards ready is crucial for making connections.

Notebook and Pen: Carry a notebook and pen for quick note-taking. Despite digital conveniences, writing down insights and ideas during sessions or meetings can be invaluable. Use your notebook to jot down contact information or follow-up actions.

Portable Charger: With extensive app usage and mobile networking, having a portable charger ensures your devices stay powered throughout the day. This is essential for uninterrupted access to digital resources and communication tools.

Reusable Water Bottle and Snacks: Bring a reusable water bottle and some snacks. Staying hydrated and energized is important, especially in a busy and crowded environment.

3. Navigating the Exhibition Floor

Exploring the expansive exhibition floor at MEDICA is a journey through the forefront of medical technology and innovation. Here are the key areas you’ll encounter:

Imaging and Diagnostics / Medical Equipment & Devices (Halls 9, 10 & 11): Showcases cutting-edge imaging technologies, diagnostic tools, and a wide range of medical devices designed to support healthcare diagnostics and interventions.

IT Systems and IT Solutions (Hall 12): Presents the latest in healthcare IT which includes software for hospital management, patient records, and digital health applications. How awesome is that? This showcases how technology can streamline healthcare processes and enhance patient care.

Laboratory Equipment / Diagnostic Tests (Halls 1 & 3): Exhibitors display the latest in lab technology and innovative diagnostic solutions, offering tools for clinical analysis and research that underpin medical diagnostics and patient care strategies.

Physiotherapy / Orthopaedic Technology (Halls 4 & 5): These areas present the latest in rehabilitation equipment, orthopaedic devices, and therapeutic technologies, catering to the fields of physical therapy and musculoskeletal health.

Disposables and Consumables (Halls 5, 6, 7a, 7.0 & 7.1): This section offers a broad range of single-use medical supplies, from gloves and masks to syringes and bandages, essential for the day-to-day operations of healthcare facilities.

International Joint Stands for Medical Technology (Halls 15, 16 & 17): This segment provides a unique opportunity to explore medical technologies from around the world, highlighting international partnerships and advancements.

MED TECH & DEVICES Hospital Equipment, Care Equipment, Operating Technology and Operating Equipment (Hall 14): Exhibitors in this hall offer comprehensive solutions for the clinical setting, including surgical instruments, hospital beds, and care devices.

COMPAMED – High-tech Solutions for Medical Technology (Halls 8a & 8b): This section highlights suppliers and manufacturers of components, services, and technologies that drive innovation in medical devices and diagnostics, emphasizing the high-tech end of medical solutions.

4. Networking Opportunities

At MEDICA, there are lots of chances to network with people from all over the world in the medical field through innovative tools and events. Here are various platforms provided:

Online Matchmaking

Scheduled to open from the beginning of October 2024, this feature in the app enables participants to arrange meetings, both in-person within matchmaking lounges and digitally. This ensures attendees can make valuable contacts even before setting foot on the exhibition floor. Here are the features it offers:

AI Networking: AI networking enhances connections by recommending contacts aligned with your preferences and profile. As you interact with the system, it changes suggestions to ensure relevance to your professional interests.

Interested in Me: Provides a clear view of who’s interested in your profile, making it easy to start conversations right away. This helpful tool lets you know when someone new shows interest, making it simple to connect with them quickly and engage with potential clients or partners.

Search More Efficiently with Filters: By using advanced filters in the matchmaking tool, attendees can efficiently search for contacts based on industry or location criteria at MEDICA. This helps in quickly finding and connecting with individuals or companies aligning with your networking objectives.

Personal Video Meetings: This feature offers a platform for meaningful discussions with industry peers worldwide, accessible throughout the event. It allows scheduled or instant video calls, facilitating dynamic interaction without physical presence.

Scan2Lead

Scan2Lead transforms lead management by digitizing customer data collection. By scanning barcodes on visitor tickets or business cards, exhibitors can instantly capture contact information, streamlining the follow-up process and integrating seamlessly with CRM systems. But that’s not all, this enhances efficiency and enables personalized follow-ups, boosting successful outcomes from trade fair interactions.

Benefit Description
Digitized Data Collection Scan2Lead digitizes the process of collecting customer data by scanning barcodes on visitor tickets or business cards, eliminating manual data entry and ensuring accuracy and efficiency in lead capture.
Streamlined Follow-Up Process Exhibitors can instantly capture contact information with Scan2Lead, streamlining the follow-up process after trade fair interactions and reducing delays in contacting potential leads, leading to higher conversion rates and improved ROI.
Integration with CRM Systems Scan2Lead seamlessly integrates with CRM systems, enabling exhibitors to easily transfer captured data into their existing database, ensuring continuity in lead management and facilitating personalized follow-ups for enhanced customer engagement and retention.
Enhanced Efficiency The automation provided by Scan2Lead enhances efficiency in lead management, freeing up exhibitors’ time and resources that would otherwise be spent on manual data entry and follow-up tasks, allowing them to focus on nurturing leads and closing deals more effectively.
Personalized Follow-Ups By capturing detailed customer data, Scan2Lead enables exhibitors to personalize follow-up communications based on attendees’ interests and preferences, increasing the likelihood of successful outcomes and fostering stronger relationships with potential leads.

5. Educational Sessions and Workshops

MEDICA provides a full platform for professional development and knowledge exchange through a diverse range of educational sessions. Here are the forums and conferences attendees can attend:

MEDICA Innovation Forum

Date: November 11-14, 2024

Time: 1:00 AM to 5:00 PM

Overview: Dives into cutting-edge topics like Generative AI, AI and big data, XR and digital twins, mobile health, 3D printing, and medical connected things. It serves as a vibrant platform for discussing the future of healthcare technology, attracting innovators and thought leaders from across the globe.

MEDICA LabMed Forum

Stands as an international center for experts in laboratory medicine, highlighting its vital role in linking clinical practice, research, and patient care. This forum showcases laboratory medicine’s critical contribution to advancing healthcare systems, fostering discussions on innovations and challenges in the field. And the best part is, it offers unmatched networking opportunities for medical advancements.

MEDICA Medicine + Sports Conference

Brings together a multidisciplinary group of professionals to explore innovative strategies in sports medicine. This event focuses on the latest in prevention, regeneration, and rehabilitation, offering a rich agenda that spans from digital health innovations to personalized training programs for both elite and health sports.

DiMiMED – International Conference on Disaster and Military Medicine

Offers a comprehensive overview of critical topics in disaster and military medicine. This conference provides a unique forum for military and civilian experts to share experiences, insights, and lessons learned in fields ranging from CBRN Medical Management to Combat Medical Care, fostering a global network of professionals dedicated to emergency preparedness and response.

6. Practical Tips for Attendees

To maximize the benefits of attending MEDICA, it’s essential to approach experience with a strategic mindset. Here are practical tips designed to enhance your visit:

Prepare a List of Questions for Exhibitors: Having a list of questions ready for exhibitors can greatly enhance the interactions you have at their stands. This preparation ensures you gather the information most relevant to your needs and interests, facilitating more engaging and productive conversations.

Set Specific Goals for the Event: Define clear objectives for what you wish to achieve at MEDICA, whether it’s discovering new products, learning about industry trends, or expanding your professional network. Setting specific goals helps to focus your efforts and measure the success of your visit.

Practice Concise Communication: Prepare a concise introduction and clear questions or discussion points for interactions with exhibitors and other attendees. Efficient communication respects both your time and that of others, facilitating more impactful and memorable exchanges.

Reflect Daily on Your Experience: Take time at the end of each day to reflect on your experiences, jot down key takeaways, and plan for the following day. Here’s why this is important, this reflection can help you adjust your strategy to ensure you meet your goals for the event.

7. Exploring Innovation at MEDICA

MEDICA showcases the future of healthcare through a series of exhibits and forums dedicated to the latest technological advancements. Here are the innovations to check out:

Hospital of the Future

Hosted by the German Society for Telemedicine, this exhibit is located in Hall 12, Stand E74, designed for industry experts and hospital decision-makers. It features practical examples and developments from various industrial partners, like RZV data center Volmarstein GmbH, CGM Compugroup, and others, offering a glimpse into the future of hospital management through innovative technology.

Wearable Technologies Show

Located in Hall 12, Stand D33, it highlights the latest in mobile monitoring, patient care, and devices aimed at managing chronic diseases, mobility, and injury rehabilitation, like Expo West. Amazing, isn’t it? It explores the world of sports, fitness, and wellness wearables, plus innovative devices for women, newborns, family planning, and pregnancy, showcasing the span of wearable technologies in enhancing health and wellbeing.

MEDICA Health IT Forum

Scheduled on November 11-14 from 11:00AM to 6:00PM, this forum dives into a broad spectrum of topics the offer insights into the integration of technology in healthcare, including human-robot collaboration, 3D printing, spatial computing, and the role of AI in biotherapeutics and voice recognition, among others, presenting a complete overview of current and future IT solutions in medicine.

Conclusion

Join us at MEDICA, the premier global event for the healthcare industry, scheduled for November 11-14, 2024. This expo offers an unparalleled opportunity to explore the latest innovations and connect with experts from around the world in an engaging and dynamic environment.

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